My first years were affiliate sites and freelance client work. That taught me how search really behaves, because every ranking had to pay for itself.
In November 2021 I joined EchoaSoft, the company behind the WPRio WordPress products, as an SEO Specialist. Today I'm Head of Marketing there, owning SEO, content and growth, and reporting to the executive team on traffic, leads, ROI and revenue. In parallel I co-founded VizibleSEO, an agency focused on brand visibility across AI search.
That mix is what I bring to consulting: the depth of a specialist and the perspective of someone accountable for pipeline.